If you are merely an informal user of
Instagram, showing a couple of pictures with your friends, you may not see a
need to trace your Instagram followers, or indeed how your posts perform.
However, if you are taking your Instagramming more seriously, you are going to
want to stay a vigilant eye on your Instagram account, beside the genuineness
of your followers.
This is particularly the case for
influencers and brands. In both cases, the standard of their following matters
very much. Ultimately brands are only within the social space to strike a
dialogue with their customers and potential clients. Their work with
influencers has a similar overall goal. There is little point in having
followers who are not a part of their target market.
It is perhaps less crucial for
non-commercially minded influencers. However, they, too, are unlikely to be
influential with people that couldn’t care less about their posts.
Brands and influencers also are curious
about the behavior of their followers. What kinds of posts interest them? Which
topics are of little importance and get ignored? As far as serious influencers are concerned,
analytics and data about their Instagram performance may be a godsend, and help
them make more interesting and valued posts.
The following list highlights tools that,
in how to assist you to track your Instagram followers, and in many cases, the
general performance of your Instagram account.
Top 5 Tools to Track Your Instagram Followers:
- Instagram Insights
- Social Bakers
- Union Metrics
both free and paid tools that assist you to track your Instagram followers.
Their free tool provides an immediate Instagram Audit. All you have to try to
do is to attach your Instagram account and enter your email address. They will
then send you a free report that tells you where you’re shining and where
you’re falling flat. An Instagram Audit analyzes 20+ metrics on your latest 30
posts over the last 30 days. It provides tips about your account activity,
audience engagement, account settings, and content strategy.
The paid version
of Iconosquare offers robust analytics, management, and scheduling platform for
brands and agencies. A customized dashboard quickly visualizes the metrics most
significant to you, and scheduled reports assist you to stay top of your game.
Graphs display your performance for metrics like follower evolution, average
engagement rate per post, and reach and impressions history. Benchmarks for
over 100 industries allow you to match your performance using metrics like
follower growth, engagement and reach. It includes community analytics, so you
can understand where your followers are, the languages they speak, and their
age and gender.
A recent addition
allows you to know how your Instagram promoted posts impacted your performance
across metrics like reach, engagement, impressions, follower growth, and more.
2. Instagram Insights
If you have a
business Instagram account, you may have free access to Instagram Insights.
It’s Instagram’s native analytics tool that gives data on follower demographics
and actions, along with your content. You can use it to access data for your
account as an entire, each post, and your Stories.
Insights’ home page gives you a summary of data for the content you’ve posted
within the last week. In the top section, you will find the whole number of
followers you have and how many you’ve gained within the past seven days.
If you scroll
further down the home page, you may find a Followers section. This provides you
a summary of follower demographics, including gender, age group, and location.
If you tap See More, Insights will show you graphs breaking down follower
demographics in additional detail. You can also segment your follower data by:
- Age range
- Top locations (cities and countries)
- Online times (hours and days)
You can also find
some follower-related information if you click on the View Insights button on
an individual post. One particularly interesting stat is the number of
individuals who begin following you as a result of a post.
By the way, if you
are paying for Instagram Ads, you have another option for your analytics. You
can view metrics regarding your Instagram ad in Ads Manager. While this would
possibly not tell you much about your followers as such, it does tell you about
your ads Performance, Demographics, and Placement. The results that Ads Manager
shows depend upon the target you set for your campaign.
3. Social Bakers
Here is an image
that will show the complete interface of the tool,
Social Bakers is
primarily a social media management platform that you simply can use to manage
all of your marketing tasks together easier. It includes an Analytics &
Benchmark section that covers everything from benchmarking, content, and
performance to influencers and paid campaigns. You can use it to get the
complete information you would like to know about your performance. It allows
you to benchmark your organic, paid, video, and influencer performance metrics
against industry averages or competitors.
Although not as
advanced because of the paid tool, Social Bakers offers a free Instagram
Analytics Tool for personal and business profiles. It allows you to get your
most popular Instagram posts, track your success, and learn what gets your
audience double-tapping. It also shows your most popular photos, filters, and
hashtags, although it only offers limited information about your followers.
4. Union Metrics
offers a free Instagram account checkup. It’s of limited use to understanding
your followers over time, although it provides some insights into how your
account is performing currently.
The Union Metrics
paid plans to provide more information to marketers. The $49/month Social
Manager plan allows you to research engagement and measure the performance of
your social accounts. With the $99/month Social Marketer plan, you can monitor
relevant conversations and generate audience insights with in-depth reporting.
At the highest end, you have the $199/month Marketing Team package that gives
all the analysis, monitoring and reporting you would like for comprehensive
You can use Union
Metrics to watch all of your social profiles to find out precisely how your
content performs. It will show you what content works across social media – and
what doesn’t, and when your audience is most receptive to find the most
effective time to post.
This image is
taken from a video that is placed on the official site of SocialRank. You can
also watch this video on its official site.
You can use
SocialRank to get detailed audience metrics for Instagram, also as Twitter. You
can segment your audience by using various sorting and filtering options. You
can also create custom lists, export the info to PDF, and run campaigns.
You can sort your
audience by most beneficial (your most influential profiles), Most Engaged
(determined by the frequency of engagement), Best Followers (a combination of
Most worthy and Most Engaged), Most Followed, Alphabetized and Chronological
(Newest and Oldest). You can also filter and pinpoint your audience by filters
starting from bio keyword, word/hashtag search, and geographic location, to
verified number of followers, activity, and more.
Summary: All these are the
top most used Instagram tools that can help you in tracking your Instagram
followers either on your personal profile or your business profile. These
popular tools also show you some other data about profiles like your post
engagement, the best time for posting and etc.