Best Tools to track Instagram Followers in 2020
If you are merely an informal user of Instagram, showing a couple of pictures with your friends, you may not see a need to trace your Instagram followers, or indeed how your posts perform. However, if you are taking your Instagramming more seriously, you are going to want to stay a vigilant eye on your Instagram account, beside the genuineness of your followers.
This is particularly the case for influencers and brands. In both cases, the standard of their following matters very much. Ultimately brands are only within the social space to strike a dialogue with their customers and potential clients. Their work with influencers has a similar overall goal. There is little point in having followers who are not a part of their target market.
It is perhaps less crucial for non-commercially minded influencers. However, they, too, are unlikely to be influential with people that couldn’t care less about their posts.
Brands and influencers also are curious about the behavior of their followers. What kinds of posts interest them? Which topics are of little importance and get ignored? As far as serious influencers are concerned, analytics and data about their Instagram performance may be a godsend, and help them make more interesting and valued posts.
The following list highlights tools that, in how to assist you to track your Instagram followers, and in many cases, the general performance of your Instagram account.
Top 5 Tools to Track Your Instagram Followers:
- Instagram Insights
- Social Bakers
- Union Metrics
Iconosquare offers both free and paid tools that assist you to track your Instagram followers. Their free tool provides an immediate Instagram Audit. All you have to try to do is to attach your Instagram account and enter your email address. They will then send you a free report that tells you where you’re shining and where you’re falling flat. An Instagram Audit analyzes 20+ metrics on your latest 30 posts over the last 30 days. It provides tips about your account activity, audience engagement, account settings, and content strategy.
The paid version of Iconosquare offers robust analytics, management, and scheduling platform for brands and agencies. A customized dashboard quickly visualizes the metrics most significant to you, and scheduled reports assist you to stay top of your game. Graphs display your performance for metrics like follower evolution, average engagement rate per post, and reach and impressions history. Benchmarks for over 100 industries allow you to match your performance using metrics like follower growth, engagement and reach. It includes community analytics, so you can understand where your followers are, the languages they speak, and their age and gender.
A recent addition allows you to know how your Instagram promoted posts impacted your performance across metrics like reach, engagement, impressions, follower growth, and more.
2. Instagram Insights
If you have a business Instagram account, you may have free access to Instagram Insights. It’s Instagram’s native analytics tool that gives data on follower demographics and actions, along with your content. You can use it to access data for your account as an entire, each post, and your Stories.
Instagram Insights’ home page gives you a summary of data for the content you’ve posted within the last week. In the top section, you will find the whole number of followers you have and how many you’ve gained within the past seven days.
If you scroll further down the home page, you may find a Followers section. This provides you a summary of follower demographics, including gender, age group, and location. If you tap See More, Insights will show you graphs breaking down follower demographics in additional detail. You can also segment your follower data by:
- Age range
- Top locations (cities and countries)
- Online times (hours and days)
You can also find some follower-related information if you click on the View Insights button on an individual post. One particularly interesting stat is the number of individuals who begin following you as a result of a post.
By the way, if you are paying for Instagram Ads, you have another option for your analytics. You can view metrics regarding your Instagram ad in Ads Manager. While this would possibly not tell you much about your followers as such, it does tell you about your ads Performance, Demographics, and Placement. The results that Ads Manager shows depend upon the target you set for your campaign.
3. Social Bakers
Here is an image that will show the complete interface of the tool,
Social Bakers is primarily a social media management platform that you simply can use to manage all of your marketing tasks together easier. It includes an Analytics & Benchmark section that covers everything from benchmarking, content, and performance to influencers and paid campaigns. You can use it to get the complete information you would like to know about your performance. It allows you to benchmark your organic, paid, video, and influencer performance metrics against industry averages or competitors.
Although not as advanced because of the paid tool, Social Bakers offers a free Instagram Analytics Tool for personal and business profiles. It allows you to get your most popular Instagram posts, track your success, and learn what gets your audience double-tapping. It also shows your most popular photos, filters, and hashtags, although it only offers limited information about your followers.
4. Union Metrics
Union Metrics offers a free Instagram account checkup. It’s of limited use to understanding your followers over time, although it provides some insights into how your account is performing currently.
The Union Metrics paid plans to provide more information to marketers. The $49/month Social Manager plan allows you to research engagement and measure the performance of your social accounts. With the $99/month Social Marketer plan, you can monitor relevant conversations and generate audience insights with in-depth reporting. At the highest end, you have the $199/month Marketing Team package that gives all the analysis, monitoring and reporting you would like for comprehensive social marketing.
You can use Union Metrics to watch all of your social profiles to find out precisely how your content performs. It will show you what content works across social media – and what doesn’t, and when your audience is most receptive to find the most effective time to post.
This image is taken from a video that is placed on the official site of SocialRank. You can also watch this video on its official site.
You can use SocialRank to get detailed audience metrics for Instagram, also as Twitter. You can segment your audience by using various sorting and filtering options. You can also create custom lists, export the info to PDF, and run campaigns.
You can sort your audience by most beneficial (your most influential profiles), Most Engaged (determined by the frequency of engagement), Best Followers (a combination of Most worthy and Most Engaged), Most Followed, Alphabetized and Chronological (Newest and Oldest). You can also filter and pinpoint your audience by filters starting from bio keyword, word/hashtag search, and geographic location, to verified number of followers, activity, and more.
Summary: All these are the top most used Instagram tools that can help you in tracking your Instagram followers either on your personal profile or your business profile. These popular tools also show you some other data about profiles like your post engagement, the best time for posting and etc.